In 2007 I left a successful corporate job because I wanted to do more to help small business owners. So I became a consultant, and quickly found my passion in the food service industry. As I got to know my clients I started to appreciate the fact that they really just want to do one thing – create memorable food experiences. To do that takes a lot of hard work and long hours. And when there’s a limited amount of time to get a lot done, marketing often falls to the bottom of the priority list.
We know that email marketing is still one of the best ways to reach customers and build loyalty. The Direct Marketing Association (DMA) estimates an email marketing ROI of $39.40 for every $1 spent in 2012. Unfortunately though, the big players in email marketing just don’t fit the needs of restaurants and food service businesses.
This is where Dining Dialog has stepped up. We wanted an email marketing tool that is quick and easy to use. We wanted a tool that will grow customer loyalty. We wanted something that works, so we built it. eateria™ is a loyalty email marketing tool that will empower our clients and help them build their customer base by generating repeat business and attracting new business. eateria™ will easily facilitate rewards programs, birthday and anniversary clubs. It will automatically send customized welcome messages to new subscribers. And it will finally make it simple for restaurants and bars to track and validate coupons and special offers. All of this with the biggest library of customized email templates available for the food service industry.
We are excited about how this tool will revolutionize the way restaurants and bars use email marketing to grow their business. I have taken all I’ve learned from the hundreds of owners and managers I’ve worked with and talked to and put it into this loyalty email marketing tool. I’ve been promising our clients a better tool to grow their business. And around our office we have two mottos – Be true to your word. And Deliver the Unexpected. Welcome to the next level of restaurant marketing.email marketing, restaurant marketing