This booklet reports the examine on campaigns and elections and investigates the results of campaigning in referendums, drawing on panel survey information, media content material facts, concentration teams, and interviews with reporters and crusade managers. The authors argue that the media assurance not just impacts public perceptions of the crusade, the referendum factor and the celebration leaders, yet that, in an in depth race, it additionally shapes the balloting and the political way forward for the incumbent party.
The first research to enquire the dynamics and results of a referendum crusade on politicians, media and voters, this leading edge quantity may be of curiosity to scholars and researchers of political communique.
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