By Elizabeth McKenna, Hahrie Han
A lot has been written concerning the ancient nature of the Obama crusade. The multi-year, multi-billion greenback operation elected the nation's first black president, raised and spent more cash than the other election attempt in historical past, and outfitted the main subtle voter focusing on expertise ever prior to used on a countrywide crusade. what's lacking from so much money owed of the crusade is an figuring out of ways Obama for the United States recruited, influenced, constructed, and controlled its bold military of 2.2 million volunteers. in contrast to past box campaigns that drew their energy from employees, experts, and paid canvassers, the Obama campaign's ability got here from unpaid neighborhood electorate who took accountability for organizing their very own neighborhoods months--and even years--in increase of election day. In so doing, Groundbreakers argues, the crusade engaged voters within the paintings of working towards democracy. How did they set up such a lot of volunteers to provide rather a lot invaluable paintings for the crusade? This booklet describes how.
Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for the United States extends past sizeable info and micro-targeting; it additionally reinvigorated and improved conventional versions of box campaigning. Groundbreakers makes the case that the Obama crusade altered conventional floor video games by means of adopting the foundations and practices of group organizing. Drawing on in-depth interviews with OFA box employees and volunteers, this publication additionally argues key fulfillment of the OFA's box organizing used to be its transformative impact on those that have been part of it. Obama the candidate may need encouraged volunteers to affix the crusade, however it used to be the satisfying relationships that volunteers had with different people--and their deep trust that their paintings mattered for the paintings of democracy--that saved them lively.
Groundbreakers documents how the Obama crusade has encouraged a brand new approach of working box campaigns, with classes for nationwide and foreign political and civic movements.
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