Download E-books Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques PDF

By Dennis W. Johnson

In this crucial and well timed quantity, Dennis W. Johnson has assembled a very good workforce of political technological know-how and political journalism students and veteran crusade specialists to check the main interesting presidential crusade in reminiscence. Campaigning for President 2008 makes a speciality of the techniques and strategies utilized by the presidential applicants, the recent voices and new strategies used to generate aid and convince electorate, and the actions of outdoor pursuits attempting to impact the end result. The skilled staff of individuals clarify how Obama triumphed within the primaries and the way Clinton fell brief; and the way McCain got here again from the politically useless. during this attention-grabbing account, the authors research the intense strikes, the errors and miscalculations, and the tug of forces over which neither crusade had control.

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