Is Your Restaurant Website Mobile-Friendly?

March 28, 2013 - 5 minutes read

If it’s not, it should be. According to Intuit, 55% of people that have cell phones use them to go online. Another 31% of cell phone users claim to only go on the Internet with their phone. Take a look at the following infographic. It predicts mobile Internet usage will completely overtake desktop Internet usage by 2015. Do you know how often your customers are using mobile devices? Mobile usage includes cell phone as well as tablet usage.

What is the difference between all these tech terms? Let us break it down for you:

Mobile enabled website – This means that your normal website will show up on a desktop but will also look nice when viewed on a mobile device like a smartphone or tablet.

Mobile website – This means that a website was specially built to be viewed on a mobile device and won’t look good on a desktop computer screen.

The first essential is that your restaurant website needs to be compatible with mobile devices. As of 2012, 87% of American adults own a cell phone (Pew Internet). This is a number that will continue to grow as the number of mobile users continues to increase each year. Another scary statistic that Intuit found out was that 57% of mobile users will end up not recommending a website if they had trouble visiting it on their mobile device and a whopping 34% will end up going to one of your competitors. You want to make it as easy as possible for your customers to find your restaurant’s website on a mobile device.

The differences between mobile and desktop versions of web sites are pretty significant as well as the impact they have on your customer’s view of them.

-There is obviously a difference in screen size when comparing a desktop or laptop computer to a cell phone. Scrolling all over the screen on a cell phone is one of the biggest complaints when it comes to surfing the Internet. Make sure your mobile website has a proper responsive design so that it shrinks to the correct size of your customer’s mobile screen, whether it is a cell phone or tablet.

-Loading time is much slower on a cell phone. Mobile devices use connections like 2G, 3G, or LTE, which may not be as fast as WIFI or cable Internet that a computer connects to at a residence. Make sure menu files are not incredibly large in case a customer is trying to load them on a mobile device. Mobile versions of menus are always best.

-Customers keep cell phones and mobile devices on hand wherever they go. Oftentimes, when customers are out looking for a place to eat, they will search on their phone. All they have to do is click on your address and their smart phone can guide them there. Make sure your restaurant address is clear and easy to find on your website. Don’t make customers hunt forever for your address. Help them out before they get frustrated and eat someone else.

– Keep in mind that your customers will be wanting to order online from their mobile devices, as well as place reservations for themselves. By having this feature on your mobile website, you are giving your customers more options to easily access your reservation service or order food to go.

Need more reasons to make sure you restaurant website is mobile-friendly? Here are a few more statistics:

-Mobile search has grown 500% in the past two years and will continue to grow (34SP).

-Your customers are going to look for your menu online. According to DudaMobile, 30% of all U.S restaurant searches are done on a phone.

-Nearly 20% of visits to a mobile-optimized website result in an immediate call to the business (mashable.com). The key is to be mobile-accessible.

By making your website mobile-friendly, you are making it easier for your customers to find you and connect with your restaurant.restaurant website

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