How to Build a Better Website: Part 2

May 13, 2015 - 5 minutes read

We’ve created the ultimate how-to to help your business build a better website, and part 2 has even more tips and tricks.

Have you considered how many people use your website to decide whether your restaurant is credible, professional, and worthwhile? Website design and content is definitely included in the digital marketing toolbox, especially for restaurants.

If you haven’t already, read How to Build a Better Website: Part 1!

Photographs

Each generation of the web becomes more visual. New, dynamic websites include large format photographs that show in a single image what it previously took many paragraphs to convey. Including great photographs on your website allows you to make immediate impact. Consider hiring a photographer to provide high quality and high resolution shots. Nothing is more inviting to a potential customer than a robust picture of your signature dish or a rich photograph illustrating your beautiful patio. Photographs help instill confidence that your restaurant is the right choice.  If you can’t hire a professional follow our tips on how to be a restaurant photographer here.

better website photography

Beautiful, hunger-inducing photography for the win!

Contact Form

You can drive customer communication and build loyalty by including a sign-up form for your e-newsletter. This boosts customer awareness of your brand and encourages continued interaction—which is invaluable to your marketing strategy.  You may also include a contact form or email for customers to use for general correspondence or even a link to make reservations online.

This is recommended because you want to always appear accessible to your customers, with one caveat. If you include a contact form, make certain that you have someone providing timely responses to email inquiries. Do not include this information on your page if you are not able to provide a timely online response to email. Be honest, let customers know if the general email account is only responded to once a day and more urgent inquiries should be handled via telephone. You want to provide the best customer service possible.

Social Media

Many small business owners believe that a business Facebook page is the same as having a website. While having a Facebook is a useful tool for your business, it does not replace the form or function of a fully functional website.  Facebook owns any content you place on it and can control how it looks and who sees it. A formal website allows you to independently control your content and web presence over time.

However it is useful to integrate your social media presence onto your website. This may be as simple as including linked buttons to your social network pages. If your social media presence is strong—you update your specials daily on Twitter for example—you might consider linking the feed directly to your page. If you show customers the useful content you are providing on your social channels, they are more likely to follow you.

Testimonials

Including positive testimonials about your establishment helps encourage diners to trust your establishment while also creating a sense of place and story. If you have a regular patron who adores your establishment or have hosted a successful special event, tap into those positive customer experiences to help build your reputation and flesh out the content of your website.

Remember: a great website is first and foremost a way to communicate with your current and future customers. Make choices based on clarity and consistency to ensure that your site effectively invites customers to come in for a closer look.

So, what do you think? Are you already using some of these strategies to build a better website?

eateria marketing evaluation

Tags: , , , , , , , , ,