It is that time year again that restaurant owners should love due to the higher volume of traffic in their restaurant. With Thanksgiving kicking off black Friday and leading us into the Christmas shopping season it can easily be compared to one of the biggest times of the year for restaurants when it comes to raking in the big bucks. According to the National Restaurant Association (NRA) in 2011, million shoppers dined out while doing their black Friday shopping.
It’s a no brainer that a game plan needs to be put into place for this time of year.
The first step to the game plan needs to be establishing what will be on your menu to accommodate each holiday crowd. For Thanksgiving there needs be a separate menu that offers traditional items that you don’t normally offer in your restaurant but are thanksgiving favorites. A good black Friday menu option would be items that wouldn’t require as long of a wait time. Black Friday shoppers cannot miss out on good deals, but also need to have plenty of energy! Don’t forget to develop a Christmas menu also; NRA also stated that one in 10 consumers said they would dine out on Christmas Eve.
The second step to the game plan is what kind of specials are you going to offer during the holiday season? There should be specials developed to help drive traffic into your restaurant during this time. From the whole time period of Thanksgiving through Christmas families are in town visiting and everyone is doing their shopping. Everyone likes to go somewhere where they are going to get a good deal.
The third step and most important step to the game plan is to have marketing efforts in place to assist with this very profitable time of year. How are customers going to know that you offer a special menu for Thanksgiving or even open on Thanksgiving? Also, how will they know about your specials on black Friday? Having an email marketing campaign will help you stay in front of your customers and become even more profitable during this holiday season.
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