Google has done it again, but the latest in updates may be more harmful for your business than you realize. While it is certainly effortless to order food directly from Google search results, we think that your restaurant will suffer from this search engine feature.
- “Whether you’re craving deep dish pizza or pad Thai, starting today you can order food from some of your favorite restaurants directly from Google search results.”
- When potential customers are able to order food directly from Google search results, they will skip your website completely. Basically, your restaurant becomes another name on a list, instead of displaying your unique brand identity, company news, promotions, etc.
- Google delivery is taking the ‘you’ out of your restaurant and making it harder for potential customers to develop any sense of loyalty to ‘you’ – they will be loyal to Google, and the 6 delivery service providers instead.
- The fact that not all restaurants will be displayed is another biggie. This eliminates even the idea of your existence from the minds of potential customers.
- “When you search for a nearby restaurant on your phone, you’ll see an option to “Place an order” in the search results. Just tap that, choose the delivery service and you’ll be taken to their website to complete the order.”
- With this setup, Google’s delivery option is completely bypassing your website. Your menu will be viewed on the website of a delivery service provider, without any of your unique branding or touches. Trust me, the menus displayed on Grubhub and other delivery service websites are not created equal.
- “Initially, you’ll be able to order via six providers in the US — Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com — but we’ll be looking to add more in the future.”
- So what happens if your restaurant does its own deliveries? Will you be featured alongside the restaurants using these delivery service providers, or relegated to the depths of search engine hell?
- Say goodbye to answering the phone at your restaurant and personally taking down orders, the human touch is literally gone from existence.
- Not to mention the ridiculous fees these online service providers charge – taking up to 20% of your profit per order!
While we are huge fans of Google’s innovative spirit and hunger to make things easier on our fingertips, if you’re a restaurant this search engine feature is NOT your friend. What do you think of Google’s latest attempt to take over the world?
Now that you know the problem, we want to give you our solutions and recommendations moving forward. Stay tuned for next week’s blog about how to work with (and around) Google’s new features.customer loyalty, delivery, digital loyalty marketing, digital marketing, easy restaurant marketing, food service marketing, food tech, food technology, foodies, google, google delivery, google for restaurants, google places for restaurants, google reviews, google search, guest loyalty, increase restaurant business, marketing strategies for restaurants, restaurant, restaurant marketing, restaurant marketing ideas, restaurant menu, restaurant social media, restaurant website, technology