Establishing a brand for your restaurant is important to attract a solid customer base. You can do this both online and in your local area by developing your theme through a variety of media. Here are some effective ways to promote your restaurant’s image and identity through theme branding.
At the Restaurant
Your eatery may be the first point of contact for prospective customers. Their dining experience will help to solidify a lasting impression of your business that will either bring them back and lead to referrals or keep them away while voicing complaints. The restaurant’s decor, seating, and menu covers reveal a lot about the type of establishment it is. Utilize creative artistry to bring out the best in the building that houses your establishment as well as designing distinctive accents like framed art and personalizing your menu covers to show customers what your business is about.
In the Community
Billboards, parking, and the entrance reveal your dining place theme. Use the same colors, logos, and branding elements to help customers easily recognize your restaurant and the type of dining it offers. At a glance, people should be able to identify a theme that is presented in a positive and inviting way. They should get an idea of what to expect, whether a fine dining environment or a casual, fun dining event. Think of the ways local eateries in your area attract guests and use similar tactics for your business.
On Social Media
Twitter, Facebook, and Instagram are some of the popular social media sites where you can post information about your restaurant’s theme. Include the same or a similar description everywhere the business is mentioned so that viewers will quickly become familiarized with the key aspects of your restaurant. Use the same logo, slogan, or character to familiarize viewers with what to expect at your eatery.
Direct mail and fliers are two ways to reach diners or potential customers directly. Your website should use the same promotional theme to help it become immediately recognizable. A blog, vlog, or newsletter can also convey the same theme so that it becomes well established in the area.
Your restaurant theme tells the public who you are and what you do. Viewers or readers can tell in a few seconds whether they want to visit your restaurant. Make your theme prominent and positive to the people in your community or online to encourage them to try your food.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan